1/5/2024 0 Comments Trafficbot life![]() There are bots out there that are bad actors and need to be stopped in their tracks. While this set up applies to Universal Analytics, Google is switching over to GA4 this year, so it’s important to work with an analytics team to make sure your site has transitioned over to the new Google Analytics program. You will still see the old bot traffic in your report, which is why it’s crucial to catch bots early. This way, you can be sure you’re going to be excluding the right traffic.ĭata is not changed retroactively. This will show you which traffic is affected by your filter, what the data looked like before your filter was applied, and what it looks like after you’ve applied it. When you have set up your filter, you can then run a filter verification. Next, set up specific View-level exclusion filters to catch the bots that have made it into your reports. First, make sure in your View settings that you have checked the box that says Exclude all hits from known bots and spiders. When you’ve identified where the bots are coming from, you can usually isolate the Source / Medium to use as the basis for your filter. You should also set up an anomaly alert that will notify you if your web traffic is unusually high, using tools such as GA Insights. Check for traffic with high bounce rates or a high volume of users. This requires manually checking your source/medium reports to find suspect sources of traffic. ![]() They will skew your bounce rate and event data, ruining real metrics and any automated reporting you might have. It might be exciting to see thousands of users appear on your site in one day from a new source of traffic, but bots are not real people, and they don’t behave like real people. If left unchecked, these bots will spam your analytics data with inaccurate information. Spam bots may appear as referral traffic in your Google Analytics data. So don’t just look out for suspicious bot traffic, like bottraffic.live actively protect yourself against it. But every so often, we come across bots that are harmful and actively working against our clients’ interests and campaign goals. ![]() Chatbots, especially, are useful tools that can be used concurrently as part of a conversational marketing strategy that sounds naturalistic, helps the end user, and builds leads while saving on the amount of time a human representative would have to clock in.Īnd when running diagnostics, testing, or optimizing anything web-related, bots are an indispensable tool. Look – automation and optimization are our jam, and for the most part, we love working with our robot colleagues. This is also a good time to note that I’m not super well versed in all things Google Analytics, so there may be other/easier ways to go about blocking this referral spam.This morning I logged into Google Analytics after our organic traffic spiked and was triggered by the amount of spam referral traffic we were receiving from bottraffic.live. But if I remember correctly, you’ll still be able to see the bot traffic that is already present in the data. ![]() Now you shouldn’t see any of the referral spam from those domains going forward. Then, copy and paste the following into the “Filter Pattern” box: bot-traffic|trafficbot| bottrafficĪnd then, click on “Save” at the bottom and you’re done. Leave “Exclude” selected and in the dropdown select “Campaign Source” Leave “Create New Filter” selected, name your filter, and click on “Custom” under ” Filter Type” Then, click on the red “Add Filter” button. Then in the third column on your screen, the View column, look for “Filters” and click on that. So, open your Google Analytics and click on that gear icon in the lower left of the screen. (as far as I know)īut you can set up a filter to block any future data interference from these particular bots. If you’ve already been hit by these bastards, then you can’t really fix that spike in your traffic data. How To Block Referral Spam in Google Analytics The new bot traffic seems to be coming from one, or more, of the following sites: Here’s what it looks like for one of my sites Just go to Acquisition –> All Traffic –> Referrals How To Block Referral Spam in Google Analytics Where To Find The Bot URLsįor those of you who have never had to deal with this before, you can find the URL of the bot in Google Analytics.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |